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Digital and social media have transformed everything from conceptualizing to creating to communicating. Tesla spends next to nothing on advertising, unlike its rivals. Users and fans have built the Tesla brand. ITC’s Classmate allows the user to design a notebook cover of one’s choice. Snickers realized that hungry people make spelling mistakes while typing.

Artificial Intelligence, Machine Learning, Big Data and Natural Language Processing form the pillars of the emerging discipline of data science. Managers who lead data science teams are required to possess a sound understanding of the underlying technologies.