Overview

The Master of Business Administration (MBA) program in Marketing offered by IMS Unison University in Dehradun provides a comprehensive and specialized education in the field of marketing. This program is designed to equip students with the knowledge and skills necessary to excel in the dynamic world of marketing and related industries. Through a blend of theoretical learning and practical applications, students gain insights into market trends, consumer behavior, branding strategies, digital marketing, and more. The curriculum emphasizes strategic thinking, data-driven decision-making, and effective communication, preparing graduates to take on leadership roles in marketing, sales, advertising, and related domains. With experienced faculty, industry interactions, and experiential learning opportunities, the MBA in Marketing program at IMS Unison University aims to produce competent marketing professionals capable of meeting the challenges of today’s competitive business landscape.

Syllabus

Trimester: I

Management Concepts and Principles
Financial Accounting
Statistics for Management
Managerial Economics-I
Organizational Behaviour
Business Communication
Creative Problem Solving and Design Thinking
Business News and Industry Analysis

Trimester: II

Human Resource Management
Business Analytics
Management Accounting
Managerial Economics – II
Marketing Management
Decision Modelling using Spreadsheet

Trimester: III

Business Research Methods
Operation Research
Financial Management
International Business
Specialization I Core 1
Specialization I Core 2
Written Analysis and Communication

Trimester: IV

Productions and Operations Management Management Information System
Legal Aspects of Business
Specialization I Core 3
Specialization II Core 1
Specialization II Core 2
Viva- Voce (SIP)
PDP (Value Added Soft-skills course)

Trimester: V

Business Ethics and CSR Project Management
Specialization I Elective 1
Specialization II Core 3
Specialization II Elective 1
Dissertation Phase-I
PDP (Value Added Soft-skills course)

Trimester: VI

Strategic Management
Spirit of Entrepreneurship
Specialization I or II Elective 2
Dissertation Phase – II
PDP (Value Added Soft-skills course)

Marketing

Product and Brand Management
Consumer Behavior
Marketing of Services
Integrated Marketing Communications
Digital Marketing
Sales and Sales Force Management
Marketing Analytics

Eligibility

Placements

Hyatt Regency, GT Bharat, ITC Ltd, Kent RO, Amazon, Berger Paints, The Times of India, Axis Bank, ABP News, etc.

Campus
Related Courses
Reviews

Course Info

Fees: 3,40,000 /- (per annum)
Duration: 2 Years
Study Mode: Offline
Approved By: AICTE

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