
Automobile design evolved in the frontier between art, market and science, and progressively became an aesthetic reference. Aspects such as aesthetic appeal, emotional response, brand impression and expression are heavily influenced by product appearance, and thus of main concern for automobile manufacturers today. Aesthetic and identity related factors such as exterior styling, interior styling, trends and ‘makes me feel attractive’ are among the ten most important purchasing criteria across the world.
Program Offers
The main automobile design subjects consist of design studios, which run throughout the program duration in each trimester. The final trimester studios are reserved for industry projects. Students engage with a number of projects during the course of the program. They work on individual design projects as well as on group design projects. This acts as a training ground and prepares them for future employment.






