Design management is a field of inquiry that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. Simply put, design management is the business side of design.
Ajeenkya DY Patil University aims to achieve the highest quality of Design Management capable students for the industry.
Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success. In an increasingly commoditized world, design thinking is seen by leading businesses as the discipline that will set them apart from their competitors and allows for clearer communication inside and outside of the organization, allowing for the understanding and attainment of strategic business goals.
