The B.Des. in Graphic Design discipline lays emphasis on understanding the fundamental importance of creating a visual vocabulary through drawing, the development of aesthetic judgment and values of form, proportion, image and language. The discipline encourages students to work on a variety of projects while majoring in selected sub-domains of graphic design. The areas covered include typography and type design, publication design, image-making, illustration, photography, packaging, print design, corporate identity, branding, information & communication systems in digital domains as well as analogous media.
In addition, students undertake the study of cultural and historical contexts as well as social and ethical factors that influence design decisions. The aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as professionals. Graduates of the programme find placements with leading graphic design firms or start their own design enterprise if they desire.
A Bachelor of Design (B.Des.) in Graphic Design is an undergraduate degree program that focuses on developing creative and technical skills in visual communication and design. The program aims to train individuals to create impactful and visually appealing designs for various media and platforms.
The curriculum of the B.Des. program in Graphic Design covers a wide range of subjects related to design principles, typography, illustration, branding, digital media, user experience (UX) design, and print production. Students learn to effectively use color, typography, imagery, and layout to communicate messages and create engaging visual experiences.
The program emphasizes both theoretical knowledge and practical application. Students engage in design studios, workshops, and hands-on projects where they develop their design skills, explore different design techniques, and apply design software tools. They learn to conceptualize and execute design projects for print, digital media, advertising, branding, and user interfaces.
Additionally, the program often incorporates industry exposure and collaborations, providing students with opportunities to work on real-world projects and gain practical experience in graphic design settings. Students may have access to design software, computer labs, and print production facilities.
Upon graduation, B.Des. graduates in Graphic Design can pursue diverse career paths. They may work as graphic designers, visual designers, brand identity designers, web designers, UX designers, or pursue roles in advertising agencies, design studios, marketing departments, or freelance design practice. The B.Des. degree equips graduates with design skills, technical expertise, and a deep understanding of visual communication principles, enabling them to create impactful and visually appealing designs for a wide range of applications.
