Courses

OverviewSyllabusEligibilityPlacementsCampusReviewsOverviewThe objective of this program is to present a comprehensive view of the various tools and techniques used in forecasting for managerial decision-making, including the problem of demand estimation, market size determination, sales projections, analyzing, and predicting stock prices. The methodology, covering various time series analysis techniques, and regression methods, is presented with appropriate mix...

Strategizing for marketing requires sensitivity to the target market, an assessment of what the organization ‘can do’, and an understanding of what ‘is possible’ for the firm….