MBA in Marketing

The two-year full-time MBA in Marketing, spread across four semesters. A focused course structure equips those interested in this field with the skill set needed to understand, interpret and apply marketing concepts in live corporate scenarios. The students learn the practical applications of marketing principles through case studies, seminars, workshops, guest lectures and research projects.

SEMESTER I:

Financial Management

Human Resource Management

Marketing Management

Operations Management

Microeconomics

Business Statistics

Data Driven Decision Making

Financial Accounting

Research Methodology

Supply Chain Management

R Programming

Sales Force and Channel Management

Consumer Behaviour and Insights

SEMESTER II:

Organizational Behaviour

Macroeconomics

Business Analytics for Marketing

Legal Aspects of Business

Management Accounting

Management Information Systems

Operations Research

Project Management

Cloud and Big Data

Integrated Disaster Management

Integrated Marketing Communication

Rural Marketing

Marketing Research

SEMESTER III:

Summer Internship

Strategic Management

Data Visualization and Modeling

Design Thinking

Brand Management

Business to Business Marketing

SEMESTER IV:

Business Simulation

Business Transformation and Organizational Turnaround

Conflict and Negotiation

Corporate Governance and Ethics

Dissertation

International Marketing

• Candidate should be a graduate from any recognised University / Institution of National Importance with a minimum of 50% marks or equivalent grade (45% marks or equivalent grade for SC / ST) at graduation level.
• Candidates appearing for final year examinations can also apply, but their admission will be subject to obtaining a minimum of 50% marks (45% for SC/ST) in the qualifying examination.