The program would focus on providing in-depth knowledge on digital and social media marketing and analytics that would help in planning, implementing and measuring the social media marketing and analytics that would help in planning, implementing and measuring the social media strategy to create awareness, and ultimately drive sales.
Module 1: Understanding the strategic need for digital and social media marketing
Module 2: Execution plans for digital and social media marketing
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- A: Search Engine Marketing and Simulation
- B: Web Design and Content Marketing
- C: Analytics
- D: Social Media Marketing
Module 3: Assessing the impact of digital and social media marketing
Candidate must have done Graduation (10+2+3 or equivalent) in any discipline with 50% marks, are eligible.
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