Overview

The program would focus on providing in-depth knowledge on digital and social media marketing and analytics that would help in planning, implementing and measuring the social media marketing and analytics that would help in planning, implementing and measuring the social media strategy to create awareness, and ultimately drive sales.

Syllabus

Module 1: Understanding the strategic need for digital and social media marketing

Module 2: Execution plans for digital and social media marketing

    •  A: Search Engine Marketing and Simulation
    •  B: Web Design and Content Marketing
    •  C: Analytics
    •  D: Social Media Marketing

Module 3: Assessing the impact of digital and social media marketing

Eligibility

Candidate must have done Graduation (10+2+3 or equivalent) in any discipline with  50% marks, are eligible.

Placements

Apollo Tyres | Axis Bank | Deloitte | Genpact | Google | HCL Technologies | HSBC | IBM | ICICI

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Course Info

Fees: 3.82 Lakh /-
Duration: 9 months
Study Mode: Online / Offline
Approved By: AICTE

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