Consequent to decades of information technology deployment, organizations today have more information at hand than ever before. But in many cases, the information is not being utilized to out-think the rivals. Thus, organizations are missing out on a potent competitive tool.
Business Analytics is about quantitative analysis and predictive modeling toward data-driven competitive strategies. Exemplars of analytics are using tools to identify their most profitable customers; offer the right price; accelerate product innovation; optimize supply chains; identify the true drivers of financial performance etc. Organizations are as diverse as HSBC, PepsiCo, Amazon, Barclay’s, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox illuminate how to leverage the power of analytics. Competence in analytics along with the ability to handle big data has become a critical skill for managers of the new age business organizations.
This executive long-distance program would have modules such as Data Mining, Business Intelligence, Statistical Decision Modeling, Spreadsheet Modelling, Financial Analytics, Marketing Analytics, Operations Analytics, Big Data, Cloud Computing, Data Visualization, and Descriptive Analytics. The overall value gained at the end of the program is expected to build a solid foundation of business analytics.
