The context of business in today’s world is unavoidably global. Every product or service has some element of globalization that has touched it at some stage or the other, so much so that it is often challenging to identify a “purely domestic” product or service that does not rely on some input of a global nature. Globalization refers to the broad phenomenon wherein not only are national economies across the world merging into an interdependent and integrated global economic system through a decline in cross-border barriers to trade, but also to the phenomenon of shrinking distances in respect of languages, cultures and timezones through improvements in technology and transportation. No manager in today’s business context can afford to remain oblivious to this undeniable reality.
The Executive Programme in Global Business Management is designed to impart both knowledge and skills that enable managers to equip themselves to become successful in the global business arena. The 14th edition of this successful program is a significantly revamped version presented by IIM Calcutta. The program has been redesigned to keep up with the latest content in global business management courses worldwide, while also addressing contemporary issues in the Indian business context. The revised program is much shorter and redesigned to maintain a crisp focus on global business strategies, global business management concepts, and skills for cultivating a global mindset in the organization for business integration and improved responsiveness.
Managers of multinational companies currently working in the Indian space as well as Indian companies looking to expand their business globally would find this program relevant. Early to middle level managers who are beginning to encounter the challenges of globalization in their individual roles, teams and businesses, and seeking conceptual understanding, illustrative cases, and practical frameworks that can be applied for solutions to some grappling issues will find this program highly educative.
