Fashion Communication is a new but very exciting field that has opened up in the fashion industry, a plethoraof opportunities. In today’s scene of extremely fast developments in the fashion industry, many Indian brands are competing with international brands. This has opened up tremendous possibilities for a designer of fashion communication, who will work on design strategies, brands, portfolios, marketing strategies etc. In classes students shall work on areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing. Students shall also gain technical skills such as CAD (computer aided design), Photoshop, and explore strategy and innovation around topics of sustainability, social media and the emerging markets in fashion today. The four year B. Des. program for Fashion Communication aims at creating professionals who can contribute to the highly dynamic and competitive world of Design. The students are trained in a way that they have high level skill and domain knowledge, and emerge as professionals who offer extremely effective communication solutions for the fashion and lifestyle industry. This program is tailored for students who want to gain the knowledge and skills they will need to pursue a professional career across a variety of fashion communication-related fields.
