Overview

The MBA Digital Marketing online program is a specialist course for students interested in learning about the various components of the digital marketing field. It is concerned with the growth of various brands or components via various digital media platforms. This two-year program is regarded as one of the most sought-after MBA degrees in terms of personal and professional development. Online MBA in Digital Marketing program prepares students for a career in the field of technology and advancements.

The Benefits Of An Online MBA In Digital Marketing
  • Specialized Knowledge: An online MBA in Digital Marketing provides in-depth knowledge and expertise in the specific area of digital marketing. It covers topics such as social media marketing, search engine optimization (SEO), content marketing, data analytics, and other essential digital strategies.
  • Flexibility and Convenience: Online programs offer flexibility in terms of scheduling. Students can access course materials and lectures from anywhere, at any time.
  • Career Advancement: A specialized MBA in Digital Marketing can enhance your career prospects and open up new opportunities. Employers often value candidates with advanced degrees and specialized knowledge in areas that are crucial to the success of modern businesses.
  • Networking Opportunities: Online MBA programs often include networking opportunities with professionals in the digital marketing industry.
  • Real-world Applications: Many online MBA programs focus on practical applications of digital marketing concepts. Case studies, projects, and real-world scenarios are often integrated into the curriculum, allowing students to apply their knowledge in solving actual business challenges.
  • Global Perspective: Digital marketing is inherently global, and an online MBA program can provide a broader perspective on the international aspects of the field. This is especially important as businesses operate in a globalized marketplace, and understanding different markets and cultures is crucial for successful digital marketing campaigns.
Syllabus

Semester I

  • Principles of Management
  • Marketing Management
  • Fundamentals of Digital Marketing
  • Google Marketing Platform and Web Analytics
  • Digital Entrepreneurship

Semester II

  • Human Resources Management
  • Search Engine Optimization & Marketing
  • Financial Management
  • Business Research Methods
  • Digital Brand Strategy

Semester III

  • Employability & Professional Skills
  • Consumer Neuroscience
  • Universal Human values
  • Elective – I
    • Sales Management
    • Affiliate Marketing
    • Franchise Marketing
  • Elective – II
    • Influencer Marketing
    • Content Marketing Strategy
    • Customer Relationship Management
  • Elective – III
    • LinkedIn Marketing
    • Twitter Marketing
    • Facebook Marketing

Semester IV

  • E-Commerce Marketing
  • Artificial Intelligence in Digital Marketing
  • Elective – IV
    • Data Visualization
    • Website Development and Design
    • Email Marketing
  • Project Work
Eligibility

Candidates should have completed graduation from any recognized university.

Placements

JSW Steel | ICT Service Management Solutions | Bosch | Amazon | Construction | Qspiders Software Testing Training Institute | Amnear Engineers | Soc | Accenture | Alphard Engineering Solutions LLP | Bharti Airtel | Bajaj Finserv | CTDI

Campus
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Fees: – 2.58 Lakh
Duration: 2 Years
Study Mode: Distance
Approved By: Visvesvaraya Technological University (VTU)
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