Overview

The MBA Marketing Management programme aims at preparing professionals for responsible positions in Marketing Sales and other services with high levels of motivation. The programme enable the participants to understand the inter relationship between the varied and multifaceted task of marketing operations and help them in developing analytical skills to identify international business opportunities. The programme inculcates among the future business executives a scientific approach and capability to undertake senior management responsibilities in diverse marketing area including digital marketing e-marketing and social media concepts. Students who complete MBA in Marketing from Sharda University will get in depth understanding of variety of concepts like understanding consumer behaviour selling skills distribution and promotional strategies. Students may also expect to get a first-hand exposure to work for live projects and learn intricacies of marketing functional area. The ultimate objective is to nurture forward-thinking leaders who are a value addition to the organizations they work in.

Syllabus

Semester 1

Management Processes & Organizational Behavior
Managerial Communication-I
Financial Reporting & Analysis
Governance, Ethics & Sustainability
Introduction To Hospital Healthcare Management
Marketing Management
Economic Analysis For Business Decision
Quantitative Techniques For Business
Decision
Information Technology For Managers
Rbl-1 (Compulsory Audit Course)

Semester 2

Human Resource Management
International Business/ Management of Supportive Services
Corporate Finance
Business Research Methods
Production and Operations Management/ Management of Clinical Services
Introduction to Business Analytics
Entrepreneurship and Startup- Ideation
Legal Aspects of Business/ Legal Aspects of Healthcare
Managerial Communication-
RBL-2 (Compulsory Audit Course)
Community Connect

Semester 3

DISCIPLINE SPECIFIC
COURSE-1
DISCIPLINE SPECIFIC
COURSE-2
DISCIPLINE SPECIFIC
COURSE-3
DISCIPLINE SPECIFIC
COURSE-4
DISCIPLINE SPECIFIC
COURSE-5
DISCIPLINE SPECIFIC
COURSE-6

Semester 4

DISCIPLINE SPECIFIC COURSE-7
DISCIPLINE SPECIFIC
COURSE-8
DISCIPLINE SPECIFIC COURSE-9
DISCIPLINE SPECIFIC COURSE-10
DISCIPLINE SPECIFIC COURSE-11
DISCIPLINE SPECIFIC
COURSE-12

Eligibility
  • Graduation with minimum 50% marks.
  • Proficiency in English communication.
  • SUAT (Online Test)

OR

  • MAT with 75% percentile or above score.

OR

  • CAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview.
Placements
Campus
Related Courses
Reviews
Fees: – 3,60,500/-
Duration: 2 Years
Study Mode: Offline
Approved By: UGC, NCTE, PCI, COA, INC, DCI, MCI
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