About Online MBA in Sales and Marketing Management
MBA Sales and Marketing is an advanced academic program delving into the intricate realms of marketing and business administration. This 2-year postgraduate course meticulously explores the fundamental principles governing business and management within the dynamic landscape of marketing. The curriculum encompasses a comprehensive study of planning, organizing, staffing, managing, operating, and controlling various facets of sales and marketing within the contemporary job market.
Prospective candidates must hold an undergraduate degree in any discipline, with a minimum of 55% marks, to qualify for enrollment in the MBA Sales and Marketing program. As a testament to inclusivity, students in their final year of undergraduate studies are also eligible to apply. To gain admission to this program, aspirants may be obligated to take entrance exams such as CAT, XAT, and SNAP, among others.
Online MBA Sales and Marketing Highlights
| Course Name | Online Master Of Business Administration in Sales and Marketing |
| Course Level | Post-graduation |
| Course Duration | 2 years |
| Course Eligibility | UG Degree from any field |
| Admission Process | Merit and Entrance |
| Entrance Exams | CAT, MAT, XAT, CMAT, SNAP etc. |
| Average Course Fee | INR 1 to 10 lakh |
| Average Salary | INR 4.5 to 15 lakh |
| Top Recruiting Companies | Amazon, Flipkart, Pepsico, Hindustan Unilever, etc. |
| Job Position | Sales and Marketing Manager, Frontline Executive, Area Sales Manager, Senior Sales Executive, Retail Sales Associate, Sales Specialist, etc. |
| Job Profiles | Sales Manager, Marketing Manager, Product Manager, Brand Manager |
| Top Colleges | Symbiosis College Of Distance Learning, Bharatiya Vidyapeeth Distance MBA, MIT School Of Distance Education, DY Patil Distance MBA, Amity University Distance, D.Y.Patil University, IMT Centre For Distance Learning, etc. |
All About MBA in Sales and Marketing Management
- An MBA in Sales and Marketing encompasses the strategic aspects of sales and marketing, involving the coordination and supervision of managerial components. Successful completion of the program facilitates job placement opportunities.
- Eligibility criteria mandate a 3-year bachelor’s degree in any discipline or a BBA qualification from a recognized institution or university. Interested candidates can submit applications through online or offline channels. Admission entails an entrance exam, followed by a group discussion and personal interview.
- Upon completion, graduates can pursue roles such as Sales and Marketing Manager, Pre-Sales Associate, Sales and Marketing Executive, Sales Specialist, Growth Manager, and Frontline Executive, among others. Advancement opportunities exist for individuals with higher degrees and additional skills in the sales and marketing domain.
- Remuneration varies, with entry-level professionals earning approximately INR 2 to 8 lakh annually in India. Experienced individuals with advanced qualifications and skills can command salaries ranging from INR 4.5 to 15 lakh per annum.
Admission Process of Sales and Marketing Management
- Enrollment in this program primarily hinges on performance in an entrance test, personal interview, and active participation in a group discussion.
- Aspiring candidates should possess a minimum of 50% in their undergraduate studies to be eligible for this program.
MBA in Marketing Eligibility Criteria
The eligibility criteria for an MBA in Marketing can vary slightly depending on the specific requirements of the business school or institution offering the program.
However, here is a general outline of common eligibility criteria:
Educational Qualifications:
Candidates typically need a bachelor’s degree from a recognized university. & the eligibility criteria for this course is a minimum 50% percentage required in the undergraduate program.
Entrance Exam Scores:
Many MBA programs, including those in Marketing, require candidates to take a management entrance exam. Candidates need to achieve a competitive score in the relevant entrance exam.
Interview and Group Discussion:
Shortlisted candidates may be required to participate in interviews and group discussions.
English Proficiency:
For international students or in programs where the medium of instruction is English, proof of English proficiency through exams like IELTS or TOEFL may be required.
Online MBA in Sales and Marketing Management Syllabus
| I Year | II Year |
| Financial Accounting & Reporting | Corporate Finance |
| Management Theory & Practices | Organizational Behavior |
| Research Methodology & Statistics | Operations Management |
| Decision Sciences | Human Resources Management |
| Managerial Economics | Marketing Management |
| Information systems for managing business | Macroeconomic theory and policy |
| Business communication-I | Business communication- II |
| Software lab. | Personality development lab |
| Strategic management | Project management |
| Entrepreneurship management | International business and business ethics |
| Summer training evaluation | Capstone project |
MBA Sales and Marketing: Top Colleges
Here’s a list of 10 popular colleges where you can do your MBA in Marketing or a post-graduate diploma in management.
| College Name | Average Fees (INR) |
| MIT School Of Distance Education | 79,000 INR |
| Amity University Distance | 1,27,000 INR |
| Welingkar Distance MBA | 1,01,000 INR |
| DY Patil Distance MBA | 1,25,000 INR |
| Sikkim Manipal University-Distance Education | 80,000 INR |
| Narsee Monjee Institute Of Management Studies | 1,44,000 INR |
| Manipal University Jaipur | 75,000 INR |
| Bharatiya Vidyapeeth Distance MBA | 1,00,000 INR |
| Dr. M.G.R Education and Research Institute | 1,41,000 INR |
| Bir Tikendrajit University | 1,06,000 INR |
MBA in Marketing Career Scope: Job Profiles, Salary and Top Recruiters
Certainly! Here’s an overview of the career scope for MBA in Marketing, including job profiles, salary expectations, and top recruiters:
Job Profiles for MBA in Marketing Graduates:
Marketing Manager: Responsibilities include planning and executing marketing strategies, managing campaigns, and overseeing the marketing team.
Brand Manager: Focuses on building and enhancing the brand image of a company or product. Involves strategic planning and coordination of brand-related activities.
Product Manager: Manages the development and marketing of a specific product or product line. Involves market research, product planning, and coordination with various teams.
Digital Marketing Manager: Specializes in online marketing channels, including social media, SEO, and digital advertising, to promote products or services.
Market Research Analyst: Conducts research to identify market trends, customer preferences, and competitor activities. Provides valuable insights for marketing strategies.
Sales Manager: Leads the sales team, develops sales strategies, and works towards achieving sales targets for the organization.
Advertising Manager: Plans and executes advertising campaigns to promote products or services. Collaborates with creative teams and media planners.
Salary Expectations:
Entry-Level (0-2 years): Salaries typically range from ₹4-8 lakhs per annum, depending on the organization and location.
Mid-Level (2-5 years): With experience, salaries can range from ₹8-15 lakhs per annum. Job role and performance play a significant role in determining the salary.
Senior-Level (5+ years): Seasoned professionals can earn salaries upwards of ₹15 lakhs, and it can go significantly higher based on the company and the individual’s expertise.
Top Recruiters:
FMCG Companies: Hindustan Unilever, Procter & Gamble, Nestle etc..
IT Companies: Google, Microsoft, IBM, etc..
Automobile Companies: Tata Motors, Ford, BMW etc..
E-commerce Companies: Amazon, Flipkart, Snapdeal, etc..
Advertising Agencies: Ogilvy & Mather, JWT, McCann Erickson, etc..
Banking and Financial Services: HDFC Bank, ICICI Bank, Axis Bank
Telecom Companies: Bharti Airtel, Vodafone Idea, Reliance Jio etc..
These figures and names can vary based on individual qualifications, experience, and the specific industry or region.
Career Counselling
Our distance education portal takes pride in offering comprehensive career counseling services to guide individuals towards fulfilling and prosperous professional journeys. Through a range of specialized tools and personalized approaches, we empower learners to make informed decisions about their future. Our experienced team of career counselors conducts in-depth assessments, helping individuals identify their strengths, interests, and aspirations. We provide access to a vast repository of resources, including industry insights, job market trends, and skill development opportunities. With tailored advice and practical strategies, we assist in setting realistic career goals and developing actionable plans. Whether it’s exploring different fields, honing specific skills, or providing networking opportunities, our portal is dedicated to ensuring that every learner receives the support they need to embark on a successful career path.
FAQs
An Online MBA in Sales and Marketing Management is a graduate-level program that focuses on developing skills and knowledge in sales and marketing strategies. It is delivered through online platforms, allowing students to study remotely.
The curriculum typically includes courses in marketing strategy, consumer behavior, sales management, digital marketing, branding, market research, and related business subjects.
The duration can vary, but on average, it takes around 1 to 2 years to complete the program, depending on the student’s pace of study and the structure of the program.
Admission requirements may include a bachelor’s degree from an accredited institution, work experience, letters of recommendation, and a statement of purpose. Some programs may also require standardized test scores like the GMAT or GRE.
Yes, many Online MBA programs are designed to accommodate working professionals. The flexibility of online learning allows students to balance their studies with work commitments.
Classes are typically conducted through virtual classrooms, video lectures, discussion forums, and other online tools. With an internet connection, students can access study materials and participate in discussions from anywhere.
Accredited Online MBA programs are generally recognized by employers. It’s important to choose a program from a reputable institution with proper accreditation.
Online programs often facilitate interaction through virtual office hours, discussion boards, emails, and sometimes live video sessions. Faculty members are usually available to support students through various online communication channels.
Advantages include flexibility in scheduling, the ability to continue working while studying, cost savings compared to traditional on-campus programs, and the opportunity to network with professionals from diverse backgrounds.
Graduates can pursue various roles such as Marketing Manager, Sales Manager, Brand Manager, and Digital Marketing Strategist, or work in consulting advertising, and market research.