Lovely Professional University is a private university founded by Lovely International Trust in 2005. Lovely Professional University claims to be the largest university in terms of total student enrollment on a single campus. The LPU Directorate of Distance Education (LPU-DDE) works to overcome the educational and professional gap.
The university is well-known for its use of cutting-edge technology, such as extensive online support and personal interaction programmes. It also makes complete evaluation, affordable pricing structures, and student career support possible. The minimum duration for a distance MBA in this country is two years, with a maximum duration of four years. This degree offers a number of specializations such as Human Resource Management, Marketing Management, Finance, Data Science, Operations Management, and so on. Lovely Professional University provides distant management programmes for students who desire to be future company leaders and managers. The programme provides valuable skills and information that will assist future leaders in the effective and successful administration of projects.
The MBA and PGDBM programmes are both available. MBA is a two-year programme with a maximum duration of five years. PGDBM is a one-year programme that can be completed in three years. All study materials are only available online. If the student needs printed materials, there will be an extra price.
Lovely Professional University (LPU) is a well-known Indian university that offers a Marketing Distance MBA programme. The programme is intended to give students a solid foundation in marketing management and related fields. In this article, we will go through the programme and its important features in further detail.
The LPU Distance MBA in Marketing is a two-year programme that teaches students marketing principles and strategies in depth. The programme is intended to provide students with the skills and information necessary to succeed in the fast-paced world of marketing.
The flexibility of the LPU Distance MBA in Marketing is one of its primary benefits. Students can study at their own speed and from the comfort of their own homes because the programme is given through online sessions. This makes it an excellent choice for working individuals who wish to further their education while continuing to work.
Eligibility Criteria –
To be eligible for admission to the LPU Distance MBA programme, students must have a graduate degree from a recognised university. The following are the detailed eligibility requirements:
Candidates must hold a bachelor’s degree or its equivalent from a university recognized by the government.
Candidates must hold a Company Secretary (CS) qualification from the Institute of Company Secretaries of India (ICSI).
Candidates must have a Chartered Accountancy (CA) from the Institute of Chartered Accountants of India (ICAI) or a Cost & Management Accountancy (CMA) from the Institute of Cost Accountants of India (ICAI) qualification.
Fee Structure –
In 2023, the total fee for LPU Distance MBA is Rs.66,000/-. The semester tuition price is Rs.14,000/-.
The examination cost is Rs.1500 every semester, and the study material is Rs.1000/-.
The first semester programme fee must be paid in addition to the entry price. The cost for the following semesters must be paid before the start of the semester. The fee must be paid by Demand Draught made payable to “Lovely Faculty of Distance Education” in Jalandhar. The fee for the second semester and beyond can be paid online.
All study materials are available online. However, if the student desires printed materials, he or she must pay Rs. 1000/-
Curriculum –
Semester 1:
Principles of Management
Accounting for Managers
Business Environment
Marketing Management
Human Resource Management
Business Communication
Semester 2:
Financial Management
Operations Management
Research Methodology and Business Analytics
Consumer Behavior and Marketing Research
Sales and Distribution Management
Legal Aspects of Business
Semester 3:
International Marketing
Product and Brand Management
Services Marketing
Advertising and Sales Promotion
Retail Management
Entrepreneurship Development
Semester 4:
Strategic Management
Digital Marketing
Rural Marketing
Industrial Marketing
Customer Relationship Management
Project Work
Career scope –
Graduates of the LPU Distance MBA in Marketing programme have numerous job options. Marketing manager, brand manager, sales manager, advertising manager, digital marketing specialist, and market research analyst are some prominent career paths for graduates. Graduates can also work in the FMCG, retail, e-commerce, advertising, and media industries. With the increased demand for marketing specialists in today’s business world, graduates of this programme have a bright future.
