JECRC institution is a private institution in the Indian state of Rajasthan. The JECRC Foundation, a non-profit organization with the purpose of providing outstanding education in diverse disciplines of study, founded the university in 2012. JECRC University is accredited by the University Grants Commission (UGC) and offers undergraduate, graduate, and doctorate programmes in a variety of fields.
JECRC University is dedicated to offering quality education and has a staff of experienced and certified faculty members who are committed to assisting students in achieving their academic objectives. The university also provides a variety of co-curricular and extra-curricular activities to help students grow as individuals.
JECRC University, in addition to conventional on-campus programmes, offers a variety of Distance Education programmes in a variety of fields, including MBA, MCA, BCA, and BBA. These programmes are designed to give students a flexible learning experience while also allowing them to integrate their studies with jobs and other responsibilities.
JECRC University provides a Distance MBA in Marketing programme that is aimed to provide students with the information and abilities needed to thrive in the field of marketing. The programme is intended to give students a thorough understanding of marketing principles, theories, and practices.
Self-paced materials, online lectures, and contact programmes are used to offer the programme. Contact programmes are held at selected centers across the country on weekends and holidays. These programmes allow students to interact with faculty members as well as other students.
Eligibility –
Candidates must have a Bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks (45% for SC/ST candidates).
Curriculum –
Semester I
- Principles of Management
- Quantitative Methods
- Management Accounting & Financial Control
- Human Resource Management
- Business Communication
Semester II
- Organizational Behaviour
- Marketing Management
- Business Oriented Computer Applications
- Financial Management
- Managerial Economics
Semester III
- Business Legislation
- Operations Management
- Consumer Behaviour
- Advertising & Sales Management
- Product & Brand Management
Semester IV
- Business Policy and Strategic Analysis
- International Business Management
- Rural Marketing
- Industrial Project
Career Scope –
The programme prepares students for a variety of marketing-related careers, including marketing managers, brand managers, product managers, sales managers, market research analysts, and others. Graduates of the programme can find work in a variety of industries, including FMCG, retail, e-commerce, advertising, and hospitality.
Marketing is an ongoing effort for any company or organization. In this day and age, businesses and organizations are primarily concerned with marketing. Management and marketing are the two mainstays of any business or organization.
Acquiring marketing management skills through an online and distance MBA in marketing management opens up more work prospects for students when they complete the course. Marketing allows students to apply for higher-level positions and earn bigger pay packages.
Top posts where the students can apply are mentioned here:-
- Marketing Manager – The marketing manager’s responsibility is to execute the marketing team and oversee a company’s marketing strategy and procedures.
- Brand Manager – Brand managers put the brand’s plan into action in the target market.
- Marketing Executive – Marketing executives are in charge of carrying out marketing duties and procedures in order to keep business quality high.
- Product Manager – Product managers create the company’s product. They comprehend the components of the business and design the product accordingly. They also maintain the product’s quality.
- Digital Marketing Executive – Digital marketing executives are in charge of digital marketing. They manage the company’s social media pages and also run promotional commercials.
- Public Relations Manager – Public Relations Managers lead the public relations team and create goals for them. They supervise the public relations team and maintain the company’s relationships with the media and celebrities. They also increase the company’s brand awareness.
- Marketing Analyst – The marketing analyst analyses and moulds all parts of marketing used by the organization to make marketing more effective.
- Marketing Research Analyst – A market research analyst contacts customers to better understand their behaviour and demands. Then, based on their findings, they redesign marketing strategies and policies to achieve better results.
- Operation Manager – Operation managers are in charge of the day-to-day operations of the company. They audit marketing practices from the ground up and take the necessary steps to keep the firm running smoothly.
- Sales Manager – The Sales Manager is in charge of the company’s sales of its products or services. They create and implement strategic plans to improve product or service sales.
Finally, JECRC University’s Distance MBA programme in Marketing is an excellent option for students interested in pursuing a career in marketing. The programme covers a variety of marketing-related disciplines, and the style of delivery allows students to manage their study with job and other obligations.
