A marketing-focused Master of Business Administration (MBA) programme is a strategic course of study intended for those who want to succeed in the fast-paced, constantly-changing marketing industry. The one- to two-year MBA Marketing programme covers a wide range of subjects, such as consumer behaviour, brand management, digital marketing, and market research. Students work on real-world projects, participate in case studies, and frequently get to create marketing plans for hypothetical company situations. The program’s objective is to give graduates the abilities and information required to successfully handle today’s marketing difficulties, design successful marketing strategies, and support firms in the cutthroat commercial environment.
Semester I
Principles and Practices of Management
Business Statistics and Analysis
Managerial Economics
Business Environment
Business Communication
Human Values and Professional Ethics
Financial Accounting for Managers
Computer Applications in Management
Semester II
Legal Aspects of Business
Quantitative Techniques for Managers
Human Resource Management
Corporate Financial Management
Marketing Management
Operations Management
Business Research Methods
Organizational Behaviour
Semester III
Strategic Management
International Business Management
Summer Training, Project Report & Viva-voce
Marketing
Consumer Behaviour
Advertising Management
Strategic Management
International Marketing
Sales & Distribution Management
Planning & Managing Retail Business
Semester IV
Entrepreneurship Development
Project Management
Dissertation and Viva-voce, Immersion Programme
Marketing
Advertising Management
International Marketing
Planning & Managing Retail Business
Candidate must be a graduate from a recognized college /university.
