A marketing-focused Master of Business Administration (MBA) is a strategy programme created for people who want to succeed in the fast-paced, constantly-changing marketing industry. The one- to two-year MBA Marketing programme covers a wide range of subjects, such as consumer behaviour, brand management, digital marketing, and market research. Students work on real-world projects, participate in case studies, and frequently get to create marketing plans for hypothetical company situations. The program’s objective is to give graduates the abilities and information required to successfully handle today’s marketing difficulties, design successful marketing strategies, and support firms in the cutthroat commercial environment.
Semester – I
Management and Organizational Behavior
Managerial Economics
Accounting for Managers
Statistics and Optimization Techniques
Legal Aspects of Business
Open Elective
Semester – II
Information Technology for Managers
Corporate Finance
Marketing Management
Human Resource Management
Managerial Communication and Research Methods
Open Elective
Semester – III
Entrepreneurship and Small Business
Strategic Management
Tools of TQM
Marketing
Advertising and Sales Promotions
Rural Marketing
Consumer Behaviour and Marketing Research.
Semester IV
Financial Markets and Institutions
Advanced Corporate Finance
Security Analysis and Portfolio Management
Marketing
Retailing and Supply Chain Management
Business Marketing
International Marketing
Candidates who have obtained any Bachelor’s Degree of Three years duration
