MBA (Marketing)

Overview

An advanced degree in the dynamic sector of marketing can be obtained through a Master of Business Administration (MBA) in Marketing programme, which is a strategic and specialised study. The one- to two-year MBA Marketing programme covers a wide range of subjects, such as consumer behaviour, brand management, digital marketing, and market research. Students work on practical projects, participate in case studies, and frequently get to create marketing plans for actual situations. The program’s objective is to give graduates strong analytical and strategic decision-making skills so they may assume leadership positions in the marketing industry.

Syllabus

Semester I

Principles of Management
Managerial Economics
Accounting for Managers
Business Communications
Quantitative Management
Business Law

Semester II

Marketing Management
Human Resource Management(HRM)
Financial Management
Research Methodology
Production Operation
Entrepreneurship Management

Semester III

Strategic Management
Technology Management

Marketing

Consumer Behavior
Sales & Distribution Management
Product & Brand Management
Advertising & Digital Marketing

Semester IV

International business

Marketing

Service Relationship Marketing
Rural Marketing
International Marketing
Project Viva

Eligibility

Any Graduate’s in any subject or Bachelor’s Degree with a minimum aggregate score of 50% or Professional Qualification (CA, ICWA, CS etc. ) or Master’s Degree in any subject (It can be of Commerce, Engineering, Science, Commerce, Education etc.) from a recognized university is eligible for an MBA Degree.