The goal of the Master of Business Administration (MBA) with a Marketing focus is to provide students the information and abilities they need to succeed in the ever-changing marketing industry. The core curriculum includes courses in organisational behaviour, financial and managerial accounting, operations management, and strategic management, among other basic business subjects.
The courses that focus on marketing cover topics including market research, consumer behaviour, digital marketing, brand management, and marketing analytics. Social media strategy, product creation, and international marketing are a few examples of elective topics. Through internships, case studies, and group projects, students may obtain practical experience that enables them to apply academic principles to real-world marketing difficulties.
Semester 1
Management Process and Organization Behavior
Managerial Economics
Accounting for Manager
Information Technology in Management
Semester 2
Human Resource Management
Marketing Management
Financial Management
Legal Aspects of Business
Semester 3
Statistics for Management
Production and Operation Management
Business Research Methodology
Business Policy and Strategic Management
Semester 4
Investment Management
Strategic Management Accounting
Management of Financial Services
International Finance
For Admission into MBA, a candidate, except the exempted one, must clear an Entrance Test. Questions in the Common Entrance Test shall be of objective type consisting of General aptitude, logical reasoning, data interpretation, general awareness. Any graduate (except in Fine Arts) with minimum 40% marks in aggregate can apply for the entrance test.
The candidates are exempted from Entrance Test, if they have:
a) Three years of work experience in government, public or private organization.
b) Three years of experience as an entrepreneur
c) Valid score of 550 & above in MAT, above 135 in CAT and above 175 in CMAT
